Guides
SEO guides for people who run a website
Choose a learning path. Follow worked examples, check your own pages, and decide what to do next. Read every guide without an account.
Baca dalam Bahasa IndonesiaSecret tips for SEOPractical guides and checklists for paid members.Explore the collection →
Topic guides
Each topic page links every guide, tool, and product page on that subject.
- Rank tracking, and what to do when a number dropsWhat rank tracking measures, how often to check, Search Console against a tracker, and what to do when a keyword drops. Read it free, with no account.
- Backlinks: how to check yours and when to actHow to check your backlinks, read a link review, handle spam links, and decide when a disavow file is worth making. Start with the free backlink checker.
1. Understand search
Start here if SEO is new to you. Learn the stages and look up unfamiliar terms.
- ReferenceHow search engines find, index, and rank pagesLearn why a public page can be accessible but still absent from search results. Follow one page from discovery to a search.6 min readRead the guide
- ReferenceSEO glossaryFind a term, read an example, and follow a lesson. Learn the words used in search, content, reports, and AI answers.15 min readRead the guide
2. Choose keywords and write useful content
Choose a customer question, find opportunities, and build the page that answers it.
- CompetitorsHow to choose keywords for your siteChoose a keyword that matches your business and a page you can make useful. Work through a bike shop example.7 min readRead the guide
- CompetitorsHow to find keyword gaps with your competitorsA keyword gap is a keyword a rival ranks for and you do not, or where they sit ahead. Here is how to find the ones worth a page.6 min readRead the guide
- Site healthHow to write useful content for SEOTurn a customer question into a page with clear answers, evidence, and a useful next action.7 min readRead the guide
3. Check your pages
Use these lessons when a page is missing from search or needs a practical review.
- Site healthHow to check whether Google indexed your pageCheck the exact URL, read the indexing reason, and investigate the cause before you request another crawl.7 min readRead the guide
- Site healthOn-page SEO checklist for every pageRun 15 checks on an important page. Start with access, then review content, links, and the reader’s experience.7 min readRead the guide
4. Read your search results
Make repeatable ranking checks and investigate changes with evidence.
- RankingsHow to check keyword rankings in GoogleMake a repeatable check. Record the market, result type, date, and ranking URL so you can compare later results.5 min readRead the guide
- RankingsWhy your Google rankings changedA keyword dropped from 4 to 9. Before you rewrite the page, work out which of five things happened.6 min readRead the guide
5. Understand and measure AI search
Learn the terminology first. Then check access and measure the outcomes separately.
- AI search and assistantsSEO, AEO, and GEO: what each means for your siteUnderstand the terms and choose the work and measurements that matter for your site.6 min readRead the guide
- AI search and assistantsHow to check AI search access to your siteCheck the relevant crawler and public page. Keep search access and model training choices separate.7 min readRead the guide
- AI search and assistantsHow to track AI visibility and understand the resultsMeasure what an answer actually shows. Keep mentions, citations, visits, and customer actions separate.6 min readRead the guide
6. Use specialist tools
Connect an assistant to your saved data, or learn when a backlink disavow is appropriate.
- AI search and assistantsAsk Claude, Cursor, or ChatGPT where your site ranksYour assistant can read rank history, on-page issues, and competitors if you connect it to a server that has them. Here is the short version.4 min readRead the guide
- BacklinksHow to disavow backlinks, and when not toThe disavow tool asks Google to ignore links to your site. Used on the wrong links it can cost you rankings, so start with whether you need it.5 min readRead the guide
7. Research rivals beyond Google
Read what works for rivals on social media, marketplaces, app stores, and ads before you spend on your own.
- Marketing researchHow to do a social media competitor analysisPick a few rivals, read what their audience responds to, and write down what you will try. A worked example for a small coffee roaster.7 min readRead the guide
- Marketing researchHow to research a product before you sell it on a marketplaceBefore you stock a product, check whether it sells, at what price, and what buyers complain about. A worked example for a running shoe seller.7 min readRead the guide
- Marketing researchHow to research rival apps through their store reviewsRival reviews tell you what users want fixed before you build. A worked example for a habit tracker app.6 min readRead the guide
- Marketing researchHow to see the ads your competitors runThe big ad platforms publish libraries of the ads advertisers run. Here is how to search them and which ads to learn from.6 min readRead the guide
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