Guides
SEO guides for people who run a website
Short, practical guides on checking where you rank, working out why it moved, and what to fix next. Each one ends with the tool that does it for you.
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Rankings and competitors
- RankingsHow to check keyword rankings in GoogleA manual check takes two minutes per keyword. Here is how to do it so the number means something, and when to hand it to a tracker.5 min readRead the guide
- RankingsWhy your Google rankings changedA keyword dropped from 4 to 9. Before you rewrite the page, work out which of five things happened.6 min readRead the guide
- CompetitorsHow to find keyword gaps with your competitorsA keyword gap is a keyword a rival ranks for and you do not, or where they sit ahead. Here is how to find the ones worth a page.6 min readRead the guide
Site health and backlinks
- Site healthOn-page SEO checklist for every pageFifteen checks in five groups, ordered by how much a miss costs you. Run it on the pages that earn traffic first.7 min readRead the guide
- BacklinksHow to disavow backlinks, and when not toThe disavow tool asks Google to ignore links to your site. Used on the wrong links it can cost you rankings, so start with whether you need it.5 min readRead the guide
AI assistants and reference
- AI assistantsHow to check if ChatGPT and Gemini mention your siteSome buyers now ask an assistant before they search. Here is how to see whether the answer names you.6 min readRead the guide
- AI assistantsAsk Claude, Cursor, or ChatGPT where your site ranksYour assistant can read rank history, on-page issues, and competitors if you connect it to a server that has them. Here is the short version.4 min readRead the guide
- ReferenceSEO glossaryThe words you meet in a rank tracker, an audit, or a backlink report, in one or two sentences each.8 min readRead the guide
See these numbers for your own site
Free covers one site and three keywords, checked in Google every week. No card.