Free PDF guide · Research edition, November 2026
Baca dalam Bahasa IndonesiaThe B2B marketing playbook for SaaS founders
How to find a real B2B opportunity, win your first ten business customers, and build a growth engine you can measure without a big marketing team.
- 133 pages
- 6 parts · 18 chapters + 3 appendices
- ASD-STE100 plain technical style
- 3.3 MB PDF
Who this playbook is for
Built for founders and first marketers selling to teams
Consumer marketing sells to one person who decides in minutes. B2B marketing sells to a buying group (a user champion, a manager with a budget, and security or finance reviewers) who have to agree and justify the purchase to each other.
This edition synthesizes analyst research (Gartner, Forrester), B2B think-tank work (Ehrenberg-Bass Institute, LinkedIn B2B Institute), practitioner frameworks (April Dunford's positioning, The Mom Test), and seven SaaS case studies into plain 15-to-60-minute exercises. Every sentence is held to ASD-STE100 Simplified Technical English rules: 25 words or fewer per sentence, active voice, and zero filler.
“B2B marketing makes the right accounts aware of you early. It makes you easy to choose when they are ready. It also makes you easy to justify to their whole team. Everything else is tactics.”
Inside the research edition
Four rules that keep this playbook usable on Monday
Case studies are inspiration, not recipes. Every benchmark and example in the book states where it came from and what transfers to an early-stage team.
Written under Simplified Technical English constraints.
Sentences stay at 25 words or fewer and instructions at 20 words or fewer, so you read fast.
Benchmarks pulled as ranges across public reports and analyst studies.
Listed with sources in Appendix C so you use them to orient, never as fake guarantees.
Every chapter ends with a 15-to-60-minute task and Appendix A worksheets.
Produces a concrete artifact: an ICP test table, positioning statement, or 90-day checklist.
Chapters 16 and 17 show how to test customer segments and price from solo price X.
Pairs customer interviews with public search, ad-library, and RankMySEO evidence.
Complete contents
6 parts, 18 chapters, and 3 working appendices
Move from understanding how business buyers decide to executing your first 90 days, pricing B2B tiers from a solo rung, and closing deals in six steps.
- Ch. 01What Is B2B Marketing?Mental availability, long buying cycles, and why most of your market is out-of-market today.
- Ch. 02The B2B BuyerMapping champions, economic buyers, and blockers inside a group that must agree.
- Ch. 03Find Your B2B OpportunityDefining an ICP around a painful problem and trigger event rather than broad industry labels.
- Ch. 04Positioning and MessagingCompetitive alternatives, distinct attributes, value proof, and homepage copy buyers grasp in seconds.
- Ch. 05Choose Your Go-to-Market MotionChoosing product-led, sales-led, or hybrid motion based on ACV and buyer workflow.
Research stack from Chapters 7 & 16
Use RankMySEO to validate your B2B market with real data
Chapter 16 shows how to test ICP hypotheses before spending months on outbound or ads. Your new RankMySEO account gives you the search and competitor side of that stack.
Find the commercial searches rivals win
Compare your domain against B2B competitors to see Missing and Losing keywords with buyer intent, plus weekly top-20 rank history.
Inspect the ads a competitor is running
Check public ad libraries across Google Ads, LinkedIn, Meta, and TikTok to see which messages and offers rivals keep paying for.
Read real complaints on Reddit, LinkedIn, and YouTube
Pull public threads, comments, and company posts to hear how buyers describe their problem in their own words before writing copy.
Run ICP and keyword checks inside Cursor or Claude
Connect RankMySEO over MCP so your coding or research agent queries live search gaps, rankings, and social lookups while you work.
About the author
Aris Setiawan
Founder of RankMySEO
Aris builds software for founders and marketers at RankMySEO and madebyaris.com. He assembled The B2B Marketing Playbook to give technical founders a single, evidence-checked operating manual for winning business customers.
Baca dalam Bahasa IndonesiaQuestions about the playbook
- Do I get the full 133-page edition or a teaser?
- You get the complete 133-page November 2026 research edition, including all 18 chapters and Appendices A, B, and C. Submitting your email starts the PDF download immediately and opens a free RankMySEO account.
- Who gets the most value out of this book?
- Technical SaaS founders, solo builders adding a team or agency tier, and first marketers at early-stage B2B companies who need to win their first 10 to 100 business accounts.
- What if my email already has a RankMySEO account?
- Enter the same address. We start your download right away and email a 7-day backup link without touching your existing account or plan.
- Why is the writing style shorter than typical business books?
- The playbook follows ASD-STE100 Simplified Technical English rules: active voice, sentences of 25 words or fewer, and concrete exercises so a busy founder can read a chapter and run its exercise in under an hour.