Short answer
Start with the reader and their question. Write a brief. Answer the question early and add facts you can support. Choose a format that suits the task. Review the draft for accuracy and clear instructions.
What you will learn
You will turn a selected keyword into a page that helps the reader. You will learn how to add evidence and review the draft.
Start with a chosen keyword and a clear reader task. Use keyword selection if you need to choose first.
Write a brief before the draft
Record the reader, question, page purpose, evidence, and next action. Decide whether you need a new page or an update.
For a bike repair price page, the brief could say:
| Question | Example answer |
|---|---|
| Who reads it? | A rider deciding whether to book a brake repair |
| What do they need? | Price factors, included work, and how to get a quote |
| What evidence do we have? | Actual workshop prices and inspection rules |
| What happens next? | The rider asks the shop for a quote |
This is a fictional brief. A real shop must use its own prices and service details.
Answer the question early
Use the first paragraphs to answer the main question. Then explain conditions that affect the answer.
Avoid an introduction that repeats general facts about your industry. A reader asking about repair prices needs price guidance.
| Draft | Improved teaching example |
|---|---|
| We offer quality brake solutions for every rider. | The workshop quotes brake repairs after an inspection. Parts and cable replacement affect the final price. |
| Contact us for all your needs. | Send a photo of your bike and describe the brake problem. The shop will explain the next step. |
The improved version names the process. It does not invent a price that the writer cannot verify.
Add information you can support
Use details from your work. These may include original photos, measured results, product limits, or a documented process.
Explain where an estimate comes from. Label a fictional example. Cite the source of a technical requirement.
If you use AI to draft, check each fact yourself. Remove invented experience, prices, and results.
Choose a useful format
A definition needs meaning and an example. Instructions need prerequisites and steps. A comparison needs consistent criteria.
Use a diagram when it explains a sequence faster than a paragraph. Add text that explains the same sequence.
Write descriptive headings. Use the words your customer understands. Explain a necessary technical term when it first appears.
Review the finished page
- Check that the page answers the selected question.
- Verify each factual claim.
- Remove repeated explanations.
- Split sentences that contain several actions.
- Check the page on a phone.
- Add relevant internal links.
- Give the reader a clear next action.
There is no required SEO word count. Add enough detail to complete the task. More text can make an answer harder to use.
Clear answers can also help people understand generated search responses. There is no special wording that guarantees an AI citation.
Measure after publication
Record the publication date and the change. Check indexing, relevant queries, and visits.
Also check the intended outcome, such as quote requests. A higher ranking without useful visits may need a different explanation.
Use the on-page checklist before publication. Use ranking checks to monitor selected keywords afterward.