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TikTok analytics

Find what people search, watch, and buy on TikTok

Start from a word to see the phrases people type into TikTok search, then open the top posts for any of them. Check trends by country, TikTok Shop products and reviews, and the ads a company runs.

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  • Plan a video from search
  • Check what is trending
  • Research TikTok Shop

In the socmed menu

  • TikTok

    • Mentions
    • Keyword ideas
    • Top posts
    • Hashtags
    • Trends
    • Creators
    • Post performance
    • Engagement audit
    • Comments
    • Transcript
    • Ads
    • Ads by company
    • Post numbers
    • Live now
    • Comment replies
    • Sound
    • Playlist
    • Ad details
    • Shop products
    • Shop
    • Product
    • Product reviews
    • Showcase

What you can do

What you can find out on TikTok

  • Plan a video from search

    Keyword ideas lists phrases from TikTok's search box. Choosing one fills Top posts for that phrase, so you only spend when you press Search.

    • Keyword ideas
    • Top posts
    • Hashtags

  • Check what is trending

    Trends for the country you pick, the videos that use one sound, and whether an account is live right now.

    • Trends
    • Sound
    • Live now

  • Research TikTok Shop

    Products for a keyword with price, units sold, and rating; how a shop is doing; what an account sells from its profile; and buyer reviews with a star breakdown.

    • Shop products
    • Shop
    • Product
    • Showcase
    • Product reviews

  • See the ads a rival runs

    Ads for a keyword or the ads one company runs, with how long each has been live and where it links.

    • Ads
    • Ads by company
    • Ad details

  • Check an account and its audience

    An account's recent videos with the standouts, an engagement audit, creators for a topic, and the comments and transcript of one video.

    • Post performance
    • Engagement audit
    • Creators
    • Comments
    • Transcript
    • Mentions

Every tool

One line on each lookup

TikTok

Mentions
Posts from the last month that mention a brand or keyword.
Keyword ideas
Phrases people type into the search box, from one starting word.
Top posts
The posts doing best for a keyword, with the hashtags they use.
Hashtags
Posts under one hashtag, and the hashtags used beside it.
Trends
What is trending today.
Creators
Accounts that post about a topic, with followers and bio.
Post performance
An account's recent posts with their numbers, the median, and the posts that beat it.
Engagement audit
Engagement rate placed against the typical range from 2025 public benchmark reports.
Comments
The comments on one post, the questions in them, and the words that keep coming up.
Transcript
The spoken words of a video, with the word count and the opening line.
Ads
Ads that mention a keyword, with their dates, creative, and button.
Ads by company
The ads one company has in the library, longest-running first.
Post numbers
One post's own numbers.
Live now
Whether an account is live right now.
Comment replies
The replies under one comment.
Sound
The videos that use one sound.
Playlist
What is in a playlist or collection.
Ad details
One ad's text, creative, and where it links.
Shop products
Products for a keyword sorted by sales, with price, units sold, and rating.
Shop
A shop's profile and numbers.
Product
One product's price, sales, and rating.
Product reviews
What buyers or users say, with a star breakdown.
Showcase
What an account sells from its profile.

How a lookup works

Type one thing, then read what came back

  1. 1

    Type one thing

    A keyword, a handle, or a link. The page says what the lookup costs before you press Search.
  2. 2

    Read the saved answer

    It stays on your account with charts and plain sentences worked out from it. Opening it again is free until it ages out.
  3. 3

    Follow it to the next lookup

    A creator opens their posts and an app opens its reviews. Following a link only fills the search, so you choose when to spend.

What it does not do

  • Keyword ideas do not follow a country. When we tested the US and Indonesia, the suggestions came back in other languages, so type the starting word in your customers' language.
  • A TikTok Shop search carries your country only where TikTok Shop sells.
  • The engagement audit costs 5 social credits, so it needs Growth or above.
  • Rough sales size is units sold times today's price. It is a size, not income.

Questions people ask

Which country do trends use?
The one you pick in the Country field. It starts at the United States and remembers your last pick on that device.
Can I read a video's script?
Yes. Transcript returns the spoken words of a public video with the word count and the opening line.
Does opening a saved search cost anything?
No. A saved answer is free until it ages out. Trends and top posts age out after a day.

Also on this site

Start your research on Starter

Social research, competitor tools, and the backlink review start at Starter. Rank tracking for one site stays free.

Get Starteror compare plans